Max-o-Matic, “A Potential Archive,” 2024. Deckard Collection of Digital Art
Deckard exists to expand the capacity of cultural institutions to think, tell stories, and engage with others in the digital environment.
We approach our work from a curatorial perspective, not just an administrative one: we shape the vision, organize the project’s structure, and assemble the right team to make it happen.
We decide on the criteria before choosing the tool.
We give shape to the intangible.
Technology only makes sense when it serves the story.
Form and content are inseparable.
We pull the thread to unexpected ends.
We are the sum of all layers.
Sònia López founded Deckard in 2022, after more than twenty years working within the institutions she now advises.
Trained as an art historian, she entered the digital media field at a time when there were no established precedents in the cultural sector, which meant, in practice, figuring things out as she went along. For thirteen years, she was Head of Digital Media at MACBA, where she led the digital strategy, redesigned the website three times, and launched projects such as Ràdio Web MACBA, a pioneer in cultural podcasting in Europe and an award winner at Museums & the Web; Recorridos, a collaborative curatorial project; and Cuadernos portátiles, a series of digital publications featuring authors such as Timothy J. Clark and Suely Rolnik.
That journey—from editorial decisions to platform architecture, from a single-museum strategy to an international network—is the foundation upon which Deckard is built. It is not merely a list of services, but a unique approach to understanding what a cultural institution truly needs and knowing how to make it happen.
He teaches in master’s and graduate programs specializing in digital culture and has presented his work at Museums & the Web, MuseumNext, and Tate Britain, among other industry forums.
At Deckard, we don't work with fixed teams. We work with the right teams.
We select each team member based on the unique needs of each project: developers, designers, screenwriters, video editors, photographers, sound specialists, creative programmers, and content strategists. These are very different profiles, but they share a common understanding: that in cultural projects, form and content cannot be separated.
With over twenty-five years of experience in the industry, we can quickly identify that profile—and tailor it differently each time.
Editorial design of the Stories section of the website and production of the podcast series "Retorn al passat" and "Glossari".
Design and production of the sound fiction podcasts "En serie" and the sound essay for the exhibition "Costa Brava", among others.
Management of the renovation of its website and its project "Más Museo Picasso", maintenance of web content and the design of its evolution.
