(i)realities. AI, art and interactivity at the Ralli Museum Marbella.

A Museum in dialogue with its community

The project (i)realities project redefines the relationship between art, memory and public participation. Framed as an educational curatorial proposal, it uses artificial intelligence and digital interactivity to explore individual and collective identity.

From Deckard, we have acted as a project office, adapting completely to the needs of the Ralli Museum and facilitating the materialization of its vision. We have managed the project, coordinated the technological developments and supported the digital museology, ensuring that each technological piece contributes to the narrative and museum experience.

The result is a dynamic digital ecosystem composed of an interactive conceptual map, a mural of memories generated with AI and a virtual assistant specialized in the work of Leónidas Gambartes and 20th century Latin American art. This set of tools turns the museum visit into a constant dialogue between the art and the visitor, breaking the passivity of traditional observation and encouraging active participation.

‍