Client: Catalan Agency for Cultural Heritage (Government of Catalonia)
Role : Digital Strategy Consultant
2025–2026
"Toto, I have a feeling we're not in Kansas anymore."
⏤ The Wizard of Oz
Dorothy says this the very moment she realizes that the rules she knew no longer apply. Nothing dramatic has happened. It’s just that the world has changed while she wasn’t looking.
Something similar is happening to any organization that manages web content today. For years, the approach was clear: menus, hierarchies, and internal search engines. Today, people don’t browse—they ask questions. They ask generative AI systems and expect direct, context-rich answers, without having to do the work of interpreting a search result.
The Catalan Cultural Heritage Agency commissioned us to oversee the migration of some of its web projects to a new content management system. The initial question they posed to us was technical. The one they needed to answer was another: what kind of digital architecture does heritage need when the search ecosystem no longer functions as it once did? A heritage website that isn’t structured to be interpreted by these systems loses visibility and its capacity to serve the public—not in the future, but right now.
We worked with several teams at Patrimoni to understand their actual needs in terms of content, workflows, and governance. The result was a white paper that included an assessment, decision-making criteria, and a roadmap: not a definitive answer on which tool to choose, but rather guidance on where to start in order to make the right choice.
