Client Friends of the Reina Sofia Museum Foundation
Category Social Networks
Year 2020-2023
How to effectively communicate a Foundation linked to one of the most important contemporary art museums in the world?
Under the slogan "Inspire, share and relate", we work with the Friends of the Reina Sofía Foundation, using a more emotional language to connect with the public. While the Reina Sofia Museum focuses on a more rational communication, the Foundation acts as its emotional counterpart, like the left and right hemisphere of the same organism.
Within this framework, our communication is based on the idea that the Museum is a space of calm, of tranquility and that it offers, in such a critical moment as the pandemic years, healing and care through art.
Lines of work such as #visitaconcalma #amigosenelarte or #conocealartista have allowed us to explore new ways of approaching the proposal of the Museum and its Friends Foundation.
We take care of every image and message to maintain an organic growth strategy, with Instagram as the backbone of our communication. Thanks to this, the number of followers increased from 1,300 in 2020 to 5,650 at the beginning of 2023.
