“Half the World” at the National Archaeological Museum

An archaeological artifact dating back three thousand years deserves to be treated with care.

The National Archaeological Museum commissioned us to handle the digital communications for the launch of *La mitad del mundo. La mujer en el México indígena*(Half the World: Women in Indigenous Mexico), an exhibition exploring the role of women in Mesoamerican civilizations. We arrived with a production team, filmed all the exhibits with editorial and aesthetic care, and developed a strategy designed to bring the exhibition to people who weren’t actively looking for it.

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The campaign pays for the reach.
The story does the rest

The strategy was structured around two complementary campaigns: statewide awareness-raising and audience engagement in Madrid. Both campaigns centered on audiovisual content produced with the same editorial care as any leading cultural communication piece. The results were impressive even by commercial standards, reaching nearly one million people.

The organic content performed on par with the most successful posts in the museum's history.