Customer Museu Jaume Morera of Lleida
Category Consulting
Year 2020
How can a museum be redefined?
With this in mind, the Museu Jaume Morera de Lleidacommissioned us to consult on editorial lines for their new web project.
A new website is an opportunity to rethink who we are as an institution and to engage in an authentic exercise of liberation. Over time, we have accumulated preconceptions about how we should communicate, what is expected of us and what references we should follow.
The renewal of the website is the ideal time to evaluate these inertias and keep only what really responds to our mission as an institution, a team and a public service. It is also the occasion to transform the generic desires that often accompany institutional definitions into concrete actions.
